I think Brianna makes a very valid point. Having Sidney Crosby promoting Reebok has done a lot for their company. He is very talented and relatable to younger athletes more so than other professionals because of his young age. Reebok is very lucky to have an athlete as popular as he is promoting their product. I don't know if you can directly correlate him promoting their gear to their increase in sales. I'm sure it has some role in their increase in sales but I don't think celebrity endorsements can necessarily make or break a company's successfulness. There are many factors that can effect a company's success rate, things as simple as the quality and style its self. I don't know a whole lot about hockey equipment but I know that is a business that goes through a lot of changes. Keeping up with these changes and making the improvements before other companies is a huge factor in a company's successfulness.
Crosby has done a lot for Reebok with promoting their company. He is an extremely gifted athlete who has many admirers. He will forever be remembered for his excellent performance.
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